The new ultra-light hair dryer with Sonic Micro Brushless technology, designed by Luca Casini for Elchim. Anemos has an ideal length of the horizontal cylindrical body to satisfy the needs of the hairdresser. The ergonomic oval section handle has slightly curved front profiles to improve grip, this is an important detail for professionals in addition to the visual connotation in the product design; the surfaces of the handle develop in curvature continuity with the lower fairlead, giving fluidity to the design and softness to the grip in the entirety of its body. Anemos is balanced in weight for maximum comfort in use. The buttons, normally arranged on the handle, are here positioned at the top of the horizontal body of the hairdryer together with the LEDs and graphic icons, allowing easy use without causing discomfort to the hand in the grip. On the back of the hairdryer stands out the graphic pattern of the filter protection grid, an easily removable module to allow quick cleaning and/or replacement of the special filter; a fundamental aspect for professionals in the sector. The end plate on the back is visually separated from the filter body and allows for additional airflow passage; flow which in Anemos has been optimized to minimize noise during operation. There are two front air concentrators designed to perfectly shape the outgoing air flow, optimizing the result of hair drying and hairstyle modeling. On the front of the handle there is a button for the instant jet of cold air, this button is modeled flush with the surface of the handle so as not to interfere with the grip and to avoid involuntary activation. A minimal design based on primary forms but cared for with specific characterizing details also designed to optimize the functional aspects essential in the professional sector.
The new Anemos joins the traditional and solid range of professional tools for hairdressers offered by Elchim.
Elchim, founded in 1945, won the Compasso D’Oro in 1955; was the first company in the world to produce exclusively professional hairdryers and some of its products were exhibited at the MOMA in New York.
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